"Yesterday, walking around Rome, I came across the Church of St.Pantaleone, which is between Piazza Navona and Campo de’ Fiori on one of the busiest streets in town, the Corso Vittorio Emmanuele. Work is being done on the facade, and the scaffolding is covered with a scrim which reproduces the look of the church’s facade and includes paid advertising. You’ll never guess what was being advertised."
From Fr. Wauck's blog.